Scandinavias largest shoe retail chain with a wide target audience. 


We established FEETFIRST, a new ”umbrella” brand for Din Sko, Nilson shoes, Jerns, Radical, Ecco and Skopunkten. Working with a range of influncers both in traditional media and on their own platforms on social media led to increased sales for all six sub brands. 


SOFI Fahrman

Sofi Fahrman started her career at Swedish ELLE, moved on to Aftonbladet and started Sofis Mode – a biweekly fashion magazine. Besides blogging she has written 4 best selling books and hosted the Swedish version of Project Runway.

We’ve had amazing sales online since the 
campaign started. All time high!
— Anna-Kerstin Martinsson, FEETFIRST CMO

Bianca Ingrosso

Blogger, influencer, model... Bianca is more famous than ever with her families hit show Wahlgrens värld on Kanal 5. She participated in the celebrity dancing show Let's Dance 2016 which was
broadcast on TV4.


MARCUS schuterman

Marcus is editor in cheif at Metro mode, the lifestyle segment of one of Swedens largest newspaper