VITA is Norway's largest cosmetics and hygiene retail chain with a wide
target audience. Lokrantz & Co got the assignment in 2011 and has since then
revitalized and modernized the brand.
When Lokrantz & Co got the assignment the client had already contacted the Norwegian model
Pernille Holmboe, who's already famous in Norway after the success with Gina Tricot. Lokrantz & Co got the assignment in 2011 and have since made one tv commercial per month and one monthly magazine plus campaigns and outdoor. The challenge is to make VITA the obvious, fun choice with a both natural and sensual touch. The result by 2017: sales revenues doubled in five years!