Lokrantz & Co got the mission to relaunch the CUBUS brand (Varner group) during 2008-2010.
At that time CUBUS was known as a ”neat” concept aimed at toddler families and parents. The challenge
was to transform this into something cooler, with a higher level of fashion, that could attract the younger
woman who didn’t have a family yet. Or the toddler mom that didn’t want to grow old and boring.
Lokrantz & Co chose to sign Mini Anden for this mission – a fashionable woman in her thirties. To not loose
the target groups men and children, separate campaigns and tvc’s were produced aimed at these groups.
CUBUS made their first profit in Sweden ever in 2010 (source: DI).