In 2011 Stockholm Market started selling expensive brand clothing in a multi brand store. Lokrantz & Co
chose to produce tactical advertising as it is traditionally made for cheap clothing chains. The ads were
targeted to a wide audience despite the high prices. Choice of media included full page ads and columns,
full spreads in daily print, spreads in monthlies and digital ads. In 2012 the brand
was so established and well known that the store became a recurrent
spot in the hugely popular tv series Solsidan.