Lokrantz & Co was commissioned to develop Twilfit’s communication concept “It will fit your life”.

Surveys had been made, showing that Twilfit was seen as a credible player with high quality products, high service level and knowledge. However, they were perceived as predictable and boring.

The challenge was to attract the younger customer who may not see Twilfit as an alternative.

The result: Twilfit’s Marketing Director reports that the velour set in the first campaign were sold out quickly and that an increase in younger women was noted in several stores.


Spring 2019

Velour set Twilfit.001.jpeg
A-skisser_250x180_bild Variant annons.jpg
A-skisser_50x70_bild 1.png
Kampanj 1_12.jpg
Skärmavbild 2019-02-10 kl. 21.19.08.png
Twilfit campaign 1 mobile.001.jpeg
butik spring x3.jpg
A-skisser_250x180_bild 9.jpg

Staff endorsement campaign, Spring 2019

Twilfit personal .001.jpeg