Lokrantz & Co was commissioned to develop Twilfit’s communication concept “It will fit your life”.
The challenge was to attract the younger customer who may not see Twilfit as an alternative.
The result: Twilfit’s Marketing Director reports that the velour set visible in the first campaign were sold out quickly and that an increase in younger women was noted in several stores.
Josefin Dahlberg for Twilfit, Summer 2019
Summer campaign with the influencer and yoga entrepreneur Josefin Dahlberg (@josefindahlberg.se)
with model Maja Krag