VITA is Norway's largest cosmetics and hygiene retail chain with a wide target audience, first and
foremost women, but also men. When Lokrantz & Co got the assignment the client had already
contacted the norwegian model Pernille Holmboe, who's already famous in Norway after the success with
Gina Tricot. Lokrantz & Co got the assignment in 2011 and have already made one tv commercial per
month and one monthly magazine plus campaigns and outdoor. The challenge is to make VITA the
obvious, fun choice with a both natural and sensual touch. So far the numbers are pointing upwards
and the sales are getting better and better.